The contract was signed in the presence of Mr Sumit Jain, President of the Indian Deaf Cricket Association, Mr Moksh Chopra, Chief Marketing Officer of KFC India and the women’s national cricket team captain, Mithali Raj. ![]() The deal will start this year and will see KFC become the ‘principal sponsor’ of IDCA until the ICC Cricket World Cup for the deaf in 2023. The fast-food restaurant chain, KFC has signed a contract with the Indian Deaf Cricket Association (IDCA) to grow visibility and to develop progress of deaf cricket in the country.
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